Adolf Loos, an Austrian and Czechoslovak architect and influential European theorist of Modern architecture, said in his essay “ornament and crime” that ornamentation can have the effect of causing the objects to go out of style and thus become obsolete. His work, ideology and philosophies really inspired me. Also the simplicity on the exteriors of the buildings and in contrast, the complexity in the interiors encouraged me to take this project forward. Adolf Loos’ work shows geometry, minimalism, smooth surfaces, exclusive finishing, deletion of ornaments and most importantly utility. After completing my research on Adolf Loos, I studied about minimalism, geometry and utility. I finalized the concept of my project as ‘Beauty with Utility’ which was one of the major ideologies of Adolf Loos. I studied about utility garments in different fields and hence I decided to incorporate utility for photographers and travelers, in a manner that from outside the garment looks plain and clean but has a lot of complexity inside, which would be the USP of my collection. I intend to develop a women's wear collection of high street garments taking inspiration from Adolf Loos’ philosophy and his work for A/W 17.