Pearl Academy Portfolio 2016

krittika gupta

EMAIL CALL

ART MEETS FASHION

From Yves Saint Laurent's Mondrian dresses to Chanels art-fair-style runway, the special relationship between the same-but-different worlds of art and fashion is becoming seriously bankable.WE THINK OF ART appreciation as erudite, but an interest in fashion is considered air-headed. When an art-lover buys art, it's called "collecting." When a fashion enthusiast buys clothing, it's called "shopping." Art is supposed to be timeless and important, while fashion is understood to be ephemeral and frivolous. “Art is Art. Fashion is Fashion. However, Andy Warhol proved that they can exist together.” -Karl Lagerfeld. When fashion turns to art, to borrow inspiration, technique and notions of the avant-garde, good and bad taste, the result is a symbiosis of creative energies. Artists have emerged as brands in themselves. In a way, fashion has made art more fashionable.IT is in love with art like never before. From clothing design to catwalk show art direction, major labels to boutique houses, the word of fashion is falling over itself to involve important names from a diverse range of the visual arts. It’s hardLy surprising — after all what is fashion if not wearable art — and these collaborations between the disciplines are certainly mutually beneficial. Fashion, often unfairly judged as one of the more frivolous applied arts, gains serious cachet by association, while the artist reaches a wider, more populist audience.

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