Pearl Academy Portfolio 2016

anchal sharma

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Be Digital. Be More

"No one knows (future). We are horrible at predicting the future". But as of now, what is certain is future of Digital Marketing industry. During my internship period, I got the opportunity to have an insight into the Digital Marketing world as I was handling various projects for the organization. What captured my attention was that how close the digital marketers found their ad space, as close as a mobile phone which is acting as an alternative palm to every smartphone users around the globe. Ranging from the advertisements which you see on right hand side on certain websites till the advertisements you see when viewing a video on YouTube; all this is digital marketing. As each and every business is going online by creating websites and apps, the future of digital marketing is getting stronger. While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 40% growth rate. Gartner study states that 28% of marketers say they've reduced their traditional advertising budget to fund digital marketing activities. With the increase in popularity of Digital Marketing and its ability to generate more leads than traditional marketing, companies are reallocating their expenses to Digital Marketing. So if you are a fashion blogger or any other blogger, Digital Marketing is the medium to make your content reach more audience via Google Adsense and Affiliate Marketing. So embrace this new future of marketing and skyrocket your business. Thanks to this internship, i, myself has found a blogger in me and i know content building is the field for me. FOR MY organization, i do content building for various clients and my company as well which gave me way to be their Off-page search engine optimizer. i do article submissions which helps in link building and thus helps in your page ranking on search engine. so if you aspire to be a leader in your industry- DIgital Marketing is your saviour.

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