Pearl Academy Portfolio 2016

Swati mishra

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Indicative merchandise plan for pepe jeans women's wear in comparison with other denim brands in india

In India, Pepe Jeans London is the no.1 international denim brand and has the highest market share of more than 25%. The product is not only about the perfect fit but also the brand value and the aspirations attached to it that draws the attention of the consumers. Although, this is true to the word for the men’s wear and kid’s wear collection, The attitude of the brand lacks to reflect on the women’s wear collection with limited options available for the same. A competitor analysis in terms of the product width and depth for women, a complete option plan of all categories of Pepe jeans and consumer’s perspective of the brand will help them comprehend how and where it lacks to recognize the need of its female consumers.

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