Pearl Academy Portfolio 2016

Shambhavi Bhadauria

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A Case Study on the Implementation of Window Display Settings in India and Consumer Perception

WINDOW DISPLAY IS THE MOST IMPORTANT MODE OF COMMUNICATION BETWEEN THE STORE AND THE CUSTOMER. A CUSTOMER SPENDS FEW MINUTES NOTICING THE WINDOW AS HE/SHE PASSES BY THE STORE. THESE FEW MINUTES ARE WHERE THE WINDOW CAN GAIN AN INDIVIDUALS ATTRACTION AND INFLUENCE THEM TO ENTER THE STORE AND EXPLORE. brands across the globe have implemented unique and creative windows that attracts the customer to enter the store. although some global brands in india do not experiment or invest much efforts in creating a eye CATCHING display resulting in poor brand image within the customers. this RESEARCH is an in depth study of various display settings that are PRACTICED globally by various RETAILERS and their scope of implementation in india and consumers perception and acceptability of the same.

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